Off-Page SEO
Off-page SEO covers the work done outside a website to build its authority, mostly by earning links from quality sites. The work runs from finding link opportunities to confirming that each link went live.
What I do
I review and qualify sites for link building campaigns, from prospect checks to live link verification.
Link Insertion Prospecting
I review articles and websites for link insertion opportunities. I check DR and organic traffic in Ahrefs, then confirm niche fit, article age, and indexing before a prospect is qualified.
Guest post Prospecting
I evaluate publisher websites to see if they match the campaign requirements. I check DR and organic traffic in Ahrefs and review niche relevance so only qualified sites move forward.
Live Link Verification
After a link goes live, I confirm the page title, anchor text, client URL, and link status. I log the results in the campaign sheet.
Website Quality Assessment
Before a site is used for a campaign, I check niche relevance, article age, and indexing. I screen out link farms and PBNs, and I review the client’s existing referring domains first to avoid duplicate links.
Blogger Outreach
I pitch bloggers and site owners on guest post terms and follow up on status. I use Ahrefs Content Explorer to find relevant content and publisher contacts.
Campaign Records
I keep accurate records of site evaluations, campaign data, and outreach activity in Google Sheets and Excel.